Authors must have their websites since the internet consumer base is growing daily. Most beginner authors use social media profiles to market and engage with their followers to increase sales. If an author wants to achieve long-term success in his writing career, he should consider having his author website. The author can design his author’s website to suit his needs even though he does not have control over his social media profiles.
The author’s website is an effective tool for marketing books and brand development. An author’s website can serve as a marketing channel to connect with readers. Additionally, it will increase credibility among the audience. The question of why an author’s website is important can seem common to beginners. Therefore, this post will explore why beginner authors should have self-published author websites. Let’s dive in.
Why Is An Author Website Important?
The benefits of having an author’s website are indispensable for new authors. Let’s look at the reasons why having an author is so important.
Self Control Opportunity
A newbie or professional writer will likely promote their work via social media. Social media platforms are, in many ways, completely beyond their control. When an account is hacked or disabled, all posts and long-term followers may disappear without notice.
An author needs a professional website that securely stores all their writing. Moreover, you’ll have full control over your website. The author can promote his books and other works on his website and link them to other business activities. Finally, reaching a wider audience with an author’s website is easier.
Building Authors Reliability
Authors can establish credibility and reliability by setting up a self-published author website. New or seasoned writers will find it an excellent platform to share their thoughts. Websites demonstrate your authenticity as an author rather than a social media celebrity.
By having a website, an author can reach a bigger audience without reaching publishers. Additionally, readers, editors, and publishers can find out about the author’s work and contact him for publishing. Legitimacy and authenticity are the underlying facts of a good author website.
Provide Author’s Additional Information
You can express more about your writing, books, and other contributions on a personal website. An author’s website allows sharing book descriptions, cover images, sales links, contact information, and more. With all the information in one place, the audience can easily find and purchase the books they need. Such as:
About Page
An author’s ‘About’ page shares many details about their writing skills and thoughts with visitors to their websites. Moreover, it allows readers to learn more about authors. The more reviewers and publishers know about the author, the better his promotion will be.
The Event, Contact, Media Page
Authors can use an event page to promote upcoming events and activities such as book signings and writing workshops. An author’s contact page allows audience members and followers to contact them. The media or press pages can provide more press-related resources.
Having an author website is a great way to market all of the services you can offer.
Keep Audience Updated
The more you connect with your audience, the better the website will perform. Authors can update the website with new book info, including cover, niche, reviews, and ratings.
Post frequently with enticing stories, interesting details, and trending topics to keep the audience interested. It’s good if you can share writing tips and inspiration with the readers. It will be important for them to know who is the author of the website. Keeping your website updated and productive in the industry will attract visitors.
Increased Connection With Audience
An author can boost connections with the audience with a website and social media. Social media is great for interacting with the audience and promoting a website. Moreover, you can invite the audience to join on social media through the website.
The Different Purposes of an Author’s Website
Apart from being an authentic publishing platform, websites serve many other purposes. Here are a few to examine.
Direct Bookselling Or Purchase Link
Your ability to write well and achieve a good following can enable you to become a marketer influencer. Selling books directly from the website is a great way to make money. In addition, authors can sell their books on some dedicated book-selling platforms like Amazon, Barnes & Noble, etc.
The author’s website can feature those links to encourage readers to buy the book directly from the website.
Share Affiliate Links
The more readers the author reaches, the more opportunities he has to make money as a writer. Sharing affiliate links, blogs, and articles related to your writing is a great way to earn money. The business world is always looking for influencers to promote their products, so that you can take advantage of this as an influencer writer.
Promote Other Writers
Authors can increase their social value and conversions by promoting other writers on the website. It will increase audience exposure and help new writers develop their skills as writers.
Offering Writing Courses Online
Through their websites, authors can offer online writing courses to earn money. Free or paid online writing courses can help new writers improve their skills. Additionally, it will inspire people to become writers, and authors can earn money or reach a wider audience.
Tips for Making a Good Author Website Free
A domain name, self-hosting service, and WordPress are necessary elements to launch a website and reach target audiences. For that, beginner authors should learn how to create an author website on WordPress appropriately.
If you are wondering what makes a good author website? Authors can improve the effectiveness of their websites by following these tips.
Consider Responsive Design
Make sure the website is mobile-friendly because most people will browse it on a mobile device. Users can navigate the author’s website more effectively with the responsive feature. This way, an author can have a more user-friendly website that meets the customers’ needs.
Use CMS to Manage Content
An author should ask his web developer to build the website using a Content Management System (CMS), so he can manage a blog and add new pages. One of the most popular CMS options is WordPress. They will benefit from flexible content management and many other useful and advanced features through the CMS platform.
Maintain a Clean Website
Publishing content and information in an organized manner can make an author’s website look neat. Excessive and unnecessary text and graphics on the website will make it look messy. Keep the posts looking clean and comfortable by leaving white space.
Share Purchase Links
Make the website more productive and earn more by adding multiple book-selling links on relevant pages. It will encourage retailers to advertise and more people to purchase books.
Add Social Media Links
It is a common practice to add social account links to almost all websites. By doing this, authors can engage their audiences more actively. They can also add social sharing buttons to their content to increase its visibility on Facebook, Twitter, and Pinterest.
Stay on Top of Postings
Stay on top of the website’s activity and post regularly, so the audience remains informed. Having a successful website goes hand in hand with consistency. It will be more likely that readers will come back if he updates his content regularly.
Newsletter & Signup Page
Create a newsletter or sign-up option to attract and connect with many potential customers. Authors can send newsletters to their subscribers if they collect many email addresses from sign-ups or registrations.
Reply To Comments
Keeping the comments section on the site is a good idea for the author. Always respond to every comment you receive. Building a good relationship with the readers starts with knowing them and responding to their comments.
Consider the Audience’s Needs
Identify the audience’s expectations, what, why, and how they expect the content to fulfill their needs. Providing relevant content will automatically increase your website traffic.
Authentic Source for Hiring a Web Developer for an Author’s Website
Knowing where you can find reliable web developers to create the best website for authors is important. Then it’s a good idea to hire a web developer from an authentic source to get reliable services. However, there are some factors that you should take into consideration to find a reliable source. Indeed, they are:
- The most important attribute of an excellent website development company is knowledge. Their highly skilled developers should be familiar with various concepts, methods, and tools.
- The development company needs to set a timeline that meets the client’s expectations and demands when the project is done.
- Successful businesses have appreciative clients who share their opinions on how they interact with their partners and operate. Check out the website for comments and testimonials, or ask for the contact information of actual customers.
- Customer accessibility is an essential feature of an excellent web development company. Open communication with clients is one of the qualities of a great web development company.
- A flexible company is essential if you change your mind halfway through the development process. The best web design and development company should be flexible to meet their client’s needs.
- A strong portfolio demonstrates a business’ competency, talent, and qualifications. Consequently, an impressive portfolio is necessary for a reliable web development company.
Considering these factors will help you select a reputable company for hiring web development services. Therefore, if you are searching for reliable author website design and development services, then RS WP Themes is an excellent choice that you should consider.
You can also access the Fiverr marketplace platform as an authentic source of the best developers making author websites. They have qualified experts who can assist anyone in making a good author website.
FAQs
Does Each Author Need an Author Website?
Of course. For an author to continue to be successful in their writing career, they need a website to market and sell their writing projects if they wish to continue this journey. It’s not enough to rely solely on social media platforms for an author-focused career. A website will help you establish authenticity with your audience as a writer.
How does the Author’s Website Help to Grow Business?
An author’s website can play a major role in joining numerous business activities. With a growing audience, business people will contact you to promote their products and share affiliate links, which results in increased earnings. Providing direct links to your book or other writers’ books will increase business opportunities.
How Do you Make your Author’s Website Engaging?
Engagement and interaction with readers are particularly important for a successful author’s website. An author can’t maintain a consistent connection with potential readers without a good engagement rate. A regular posting schedule with updates, a response to comments, event participation, and responsive design makes the author’s website more engaging to readers and marketers alike.
The Takeaway
That’s all from our today round-up about why is author’s website important. As a newbie, you need to know the importance of author websites since they’re more effective than social media profiles for promoting and selling books.
The presence of an author’s website will also help the author establish himself as an industry authority. Hopefully, you now understand why an author’s website is so important.
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